Business Strategy

OGSM; Business Plan on 1 Page

OGSM stands for Objectives, Goals, Strategies, and Measures. At a glance, it's clear how different components relate to the objective and to each other. This makes it a powerful tool for monitoring progress and maintaining focus. It also forces real decision-making, thereby increasing the chances of success. Moreover, it's an ideal tool for cascading organizational goals to all employees and communicating the business strategy to the entire workforce.

  • O

    Objectives

  • G

    Goals

  • S

    Strategies

  • M

    Measures

OGSM model: Objectives, Goals, Strategies and Measures on one page
From the book: 'Business Plan on 1 Page' by Marc van Eck and Ellen van Zanten

“Vision without Action is merely a dream. Action without Vision just passes the time. Vision combined with Action can change the world.”

— Joel Barker

Want to know more? Feel free to call for an explanation or a non-committal coffee meeting!