BUSINESS STRATEGY
Lots of ambition, but no action? Or perhaps a lot of action without vision? Living in the whirlwind of daily tasks? We assist our clients in structuring OGSM plans on just one – yes, one – A4.
Read moreBusiness Outcomes
We assist organizations in achieving their goals, their outcomes. That's what Business Outcomes stands for.
Outcomes as a result of WHAT you do and HOW you do things for customers and employees.

We achieve this by collaboratively creating a business plan and/or brand positioning that truly aligns with the organization. It is substantively sound, challenging, distinctive, and practically feasible. It serves as inspiration for both employees and customers.
We utilize methodologies that have proven themselves in practice. We always facilitate, inspire, and challenge you on both content and support.
Lots of ambition, but no action? Or perhaps a lot of action without vision? Living in the whirlwind of daily tasks? We assist our clients in structuring OGSM plans on just one – yes, one – A4.
Read moreWe help our clients go 'from good to great' by encapsulating a well-chosen brand positioning in a convenient model. This way, the brand serves as a compass for everyone in the organization
Read moreCompanies where employees embrace and apply the brand in their work have a greater chance of realizing their ambitions. Through Internal Branding, employees take the initiative to work with the brand themselves
Read moreWith the OGSM methodology, we work with your organization and/or your team(s) to create powerful and embraced Business Outcomes plans that clearly articulate what the organization aims to achieve and everyone's role in it. With clear responsibilities and timing.
Using the BrandPositioner and the BrandHouse model, we guide your organization from being a good company to becoming a strong brand.
We ensure that all employees can and want to fulfill the Brand Positioning by customizing the Internal Branding Phase model.
In short, with Business Outcomes, the culture and strategy within your organization will henceforth align with your ambitions.

Who are we?
Niels van Namen, partner
Niels has 30 years of experience in both large and small companies. He has a background as an engineer and entrepreneur, educated in Rotterdam, Delft, and Paris.
With 30 years of experience in various industries, in international, strategic, and commercial roles, as well as a consultant. He enjoys working with companies of diverse backgrounds and cultures, building successful teams.
Having personally experienced the power of OGSM, Values, and Culture, he has since become a passionate ambassador for these methodologies.
His experience, enthusiasm, and passion are contagious!
Read moreContact
Want to know more? Feel free to call for an explanation or a non-committal coffee meeting!